Best Analytics Tools for WordPress Users
You can’t fix what you don’t track. And what you track, you can grow.
Why It Matters
Without analytics, you’re flying blind. With the right tools, you spot what’s working—and do more of it.
whywp.com was built to help users like you make smarter decisions with confidence.
1. Google Analytics 4
Still the king for deep insights:
- Real-time traffic
- Event-based reporting
- Funnel analysis
- Attribution modeling
- Free with massive functionality
Use Site Kit by Google to install quickly and legally.
2. Independent Analytics
Built just for WordPress:
- Simple dashboard in WP admin
- GDPR-compliant, no cookies
- Built-in referrer and pageview tracking
- Great for creators who want privacy-first insights
3. Matomo
Self-hosted and private:
- GDPR, HIPAA, and CCPA-compliant
- Heatmaps, session recording
- Advanced goal tracking
- Optional cloud hosting
Perfect for agencies and regulated industries.
4. Jetpack Stats
Fast and friendly:
- Basic traffic tracking
- Works out of the box
- No setup complexity
- Good for personal blogs
Not ideal for deeper funnels or revenue data.
5. MonsterInsights
Premium Google Analytics dashboard:
- Shows GA4 data inside WP
- Enhanced ecommerce tracking
- Easy setup for events
- Good for marketers who hate spreadsheets
Choosing the Right Tool
Use GA4 + Independent Analytics for most cases.
Add Matomo if you want privacy and self-hosting.
Use MonsterInsights if you’re focused on monetization data.
Final Takeaway
Choose your analytics stack like your business depends on it—because it does. Whether you prefer dashboards or raw data, whywp.com helps you find the right tools to drive growth.
FAQ Section
Is Google Analytics free?
Yes, and it’s extremely powerful—but there’s a learning curve.
Can I use more than one analytics tool?
Yes—and many do. Just avoid tracking duplicate events.
What’s the best analytics plugin for beginners?
Independent Analytics or Jetpack Stats. Both are simple and clean.
Do analytics tools slow down my site?
They can. Use asynchronous loading and avoid redundant trackers.
Do I need to configure GDPR settings?
Yes—especially if you operate in Europe or collect any personal data.
Written by Chet from The Editorial Team.
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