Mastering Email & Marketing in WordPress
If content is king, email is the crown.
Why It Matters
No channel delivers higher ROI than email—and WordPress makes it yours to control.
whywp.com was built to help users like you make smarter decisions with confidence.
What Is Email Marketing in WordPress?
In simple terms: using your WordPress site to collect emails, send campaigns, and drive business results.
You’re not just adding a “Subscribe” box. You’re creating a communication engine:
- Opt-ins and forms
- Lead magnets
- Welcome sequences
- Automated follow-ups
- Promotions and segmentation
- Analytics and deliverability optimization
Your list becomes your most valuable asset—one you control 100%.
Why WordPress is a Great Email Platform
WordPress doesn’t send the emails—but it connects all the tools that do:
- Opt-in plugins integrate with your ESP (email service provider)
- Popup builders boost conversion rates
- CRM integrations allow tagging, automation, and targeting
- SMTP plugins fix deliverability
- Marketing tools help monetize every list segment
You choose the tools. WordPress ties it all together.
Core Components of Email Success
1. Forms & Opt-ins
Use Gravity Forms, Fluent Forms, or Elementor Pro to create sleek, mobile-friendly opt-ins.
2. Lead Magnets
Offer value—checklists, PDFs, or short courses. Tools like MailerLite and ConvertKit make this seamless.
3. Email Platform (ESP)
Your ESP handles the heavy lifting. Popular options include:
- MailerLite – Great free tier, automation
- ActiveCampaign – Powerful segmentation, CRM
- Klaviyo – eCommerce focused
- Drip – Optimized for marketers and funnels
4. SMTP Delivery
Never trust WordPress to send emails directly. Use WP Mail SMTP, Post SMTP, or transactional services like SendGrid or Mailgun.
Final Takeaway
Email isn’t dead. It’s dominant. Build your list, nurture it, and turn it into revenue. At whywp.com, we help you connect the dots and convert your visitors into loyal subscribers.
FAQ Section
What’s the best free ESP to start with?
MailerLite offers the most features with the cleanest UI for beginners.
Should I use popups or inline forms?
Use both—popups capture attention, inline forms build trust.
What’s the best day to send emails?
Tuesdays and Thursdays usually perform best, but test your audience.
Is double opt-in required?
It’s not legally required in the U.S., but it improves list quality and deliverability.
Why are my WordPress emails going to spam?
Probably because you’re using the default mail function. Use an SMTP plugin instead.
Written by Chet from The Editorial Team.
Learn how we write and test all our content for accuracy.